After breakfast it's time for a short trip to Taroudant city (approximately 30 minutes). This pretty, conservative town (often called 'Little Marrakech') has a tannery which you will visit and spend some time at. Moroccan leather goods are very popular, and here you can learn how the animal skins are cured to produce the leather. It's an interesting snapshot of old-fashioned local craft, and a chance to souvenir a slice of hand-made Morocco.
Then we travel up the coast to Sidi Kaouki (approximately 4 hours). Mount a camel and take in the view as the waves crash along the shore line, taking in the awesome scenery as you plod along. This may well be one of the highlights of your trip. Enjoy a picnic lunch on the beach, then board the bus again and head to Essaouira (approximately 30 minutes).
This delightful artists' town is a former Portuguese trading colony and was once home to sizeable British and Jewish populations. The town faces a group of rocky islands called the Mogador and is surrounded by an expanse of sandy beaches and dunes. It's still a busy fishing port, and it's pretty harbour is filled with tiny colourful fishing boats which go out early every morning.